Rating: 5/5

Piggyback Invoice Mailings

If you're friendly with other business owners, why not ask if you can include a flyer or letter with their regular invoice mailings? You could offer to pay for the mailout as an incentive, but remember, you don't have to. You could even ask if they will write (or simply sign) a letter recommending your services.

This works brilliantly when noncompeting companies with the same target market work together.

Hints and Tips:

1. Have a great offer that's just for their customers.

2. Make a. free offer so the other business gets the credit.

3- It should sound as though this great offer is possible only because your two companies are working together.

4. Test and measure.

Rating: 4/5

Tender Lists

If you're in an industry where you get a lot of tenders or bids for projects, you can buy or subscribe to tender publications that let you know of every tender or project coming to the market. Usually they're full of great work, but often they're too far behind the times for you to get a good tender in on time.

The best list is the industry grapevine; make sure you get in on it. By the way, when you are submitting tenders or bids, be sure to make it a sales document rather than just a typical tender document. This will really make you stand out.

Hints and Tips:

1. Ask for a month's trial to see how good the list is. 69